Archive for the ‘Advertising’ Category

NEW YORK (AdAge.com) — Publishers fighting hard to squeeze every last dollar out of their onlAine-ad inventories have turned to a variety of players to help them make the most of that space. But in doing so, they’ve let a lot of hands into the cookie jar and may find that the increasing complexity — and the crumbs they’re left with — aren’t worth the effort.

It’s not just publishers turning to middlemen but advertisers, too, hoping to boost targeting and effectiveness of their buys. The space between advertiser and publisher has become jam-packed over the last decade, with literally hundreds of ad networks, data companies, yield managers, ad servers and exchanges all purporting to serve advertisers or publishers in some unique way; but all have their own business models that may or may not be adding value to either. And they’re all dipping into the display-ad revenue stream.

In a not-atypical scenario, a publisher may only receive $1 of a $5 cost-per-thousand media buy once all the middlemen have taken their tithes. Where does the rest go? According to an estimate from Tolman Geffs, co-president of investment bank Jordan Edmiston, it gets divided like this: The agency ($.75), ad network ($2), data provider ($0.75), ad exchange ($0.25) and the ad server ($0.25). READ MORE

All types of advertising formats must be done effectively to appeal to the target market you are trying to reach. When working in the print media it is very important that ad agency copywriters and freelance copywriters know how to write effective print ads for magazines and newspapers. Here is an article that will help you understand how to write print ads:

1.  Headline

Your headline is the first line of copy your reader is going to see in your print ads. A strong headline will hook the potential customer and compel them to read more about your products and services.

Sample headlines from print ads:

How will it move you?
Print ad for: Wii Fit

Help Make Bedtime Worry Free
Print ad for: GoodNites Sleep Pants

Power is Nothing Without Control
Print ad for: Pirelli Tires

It’s time to say no to fake food
Print ad for: Hellmann’s Real Mayonnaise

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The main form of publicity is advertising. When you are promoting a product, service or event advertising is the best way to get in formation out to the public. Advertising can be done via radio, television, bill boards, press releases, blogging, etc.

What is Advertising?

Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization. Read the rest of this entry »