Archive for February, 2010

All types of advertising formats must be done effectively to appeal to the target market you are trying to reach. When working in the print media it is very important that ad agency copywriters and freelance copywriters know how to write effective print ads for magazines and newspapers. Here is an article that will help you understand how to write print ads:

1.  Headline

Your headline is the first line of copy your reader is going to see in your print ads. A strong headline will hook the potential customer and compel them to read more about your products and services.

Sample headlines from print ads:

How will it move you?
Print ad for: Wii Fit

Help Make Bedtime Worry Free
Print ad for: GoodNites Sleep Pants

Power is Nothing Without Control
Print ad for: Pirelli Tires

It’s time to say no to fake food
Print ad for: Hellmann’s Real Mayonnaise

Read the rest of this entry »

Jean-Bertrand Aristide

PORT-AU-PRINCE, Haiti (AFP) — The burntout church where he once preached to the poor in a Port-au-Prince slum is in ruins, but the graffiti on its stone walls is defiant: “Titid come back,” it says, “quick, quick.”

Titid — known to the rest of the world as Jean-Bertrand Aristide — was forced out of Haiti six years ago, but the suffering wrought by last month’s devastating earthquake has intensified calls for the return of the Catholic priest who became the country’s first democratically elected president.

Such calls are due in part to frustration with President Rene Preval over his low-key response to the disaster, but also to an enduring allegiance among many of the poor to the hope Aristide once represented.

“He should have come back already,” said Joseph Wilfred, a 48-year-old father of three now sleeping on the streets near the Saint Jean Bosco church, where Aristide gave fiery, politically tinged sermons.

“If he were here for this catastrophe, he would have handled it better.”

Aristide, once a passionate advocate for Haiti’s downtrodden who many accused of having grown hugely corrupt by the time he was forced from power in 2004, now lives in exile in South Africa.

Aristide has made no secret of his want to return to his country. Read the rest of this entry »

The main form of publicity is advertising. When you are promoting a product, service or event advertising is the best way to get in formation out to the public. Advertising can be done via radio, television, bill boards, press releases, blogging, etc.

What is Advertising?

Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization. Read the rest of this entry »

International artistes from the Caribbean come together to pay tribute to Haiti, “RISE AGAIN”.

Singers include: Shaggy, Sean Paul, Tessanne Chin, Etana, Sean Kingston, Alison Hinds, Shontelle Layne, Edwin Yearwood, David Rudder, Kees Dieffenthaller, Destra Garcia and Belo.

The latest picture of me which was taken on Saturday January 23, 2010 at a function I attended. My spouse and I sat at home idly fooling around with the picture and came up with this lovely graphic. I love it and decided to share it with you. Read the rest of this entry »